April 26, 2018

From the Editor: 36 Years and Growing


As we celebrate the season and say goodbye to 2012—which, in case you didn’t notice, flew by—the Topanga Messenger sends holiday greetings and immense gratitude to everyone in the Canyon for their support and for making this labor of love as much fun as it is work.

This issue is a celebration of our community and the people who keep it vital. Like the traditional Christmas stocking, we have filled it to bursting with kudos to our entrepreneurs, who have stood fast through four years of recession and remain standing, proud and tall.

As you can see from our cover drawing by Dan Mazur, our theme this year, featured in the Center spread and beyond (pp. 16, 17, 18), is “Shop Local,” a tribute to our many innovative businesses, local non-profits and civic organizations.

While people are in the business of making money, we find that many of our entrepreneurs are also discerning about where their products come from, how they are produced or manufactured and how all of us can walk more lightly and more humanely in our time on this fragile planet. Melina Watts’ profile of Cross Bull Ranch is reflective of that.

The Topanga Messenger is the voice—your voice—of the Canyon, the only place you get relevant, Topanga-centric news and information. We just completed our 36th year of publication. Every two weeks for 36 years we have written and photographed Topanga’s history and have never missed an issue despite fire, flood ... and childbirth.

In 2011—acknowledging that it is the 21st century and the digital age—we embarked on a more ambitious plan. Phase One was updating our website in order to accommodate those who prefer receiving their information digitally and to offer online advertising opportunities.

The results have been impressive. During the past few years many readers have come to rely on our growing online coverage, as evidenced by the impressive number of unique views to our digital pages: on average we reach more than 10,000 unique viewers per month.

We now come to Phase Two in our plan for growth: implementation of an online subscription fee as of January 2013. Digital subscribers will have access to all online coverage and exclusive articles that appear in the print edition, a new media gallery for showcasing more photos and an ambition to venture into the world of video coverage, as well as years of Topanga Messenger archives.

One-year rates are as follow:

•Digital only $20

•Home Delivery only $20

•Home Delivery plus Digital $30

•International Delivery plus Digital $40

Current print subscribers please note: you will have free access to the online digital edition for one year or until your current subscription ends. New or renewing subscribers, the subscription form is on page 31 to complete and mail; or deliver it to us, with your payment, through the slot in the door. Subscriptions can also be paid online via PayPal: topangamessenger.com/subscribe.

It couldn’t be easier.

We at the Topanga Messenger recognize how privileged we are to serve the Topanga community and look forward as we continue our journey together in 2013.

For now, in the spirit of the season, we wish everyone health, prosperity and great joy in 2013.

— Flavia Potenza, Editor