MESSENGER AD RATES & SPECS

Prices effective Jan 30, 2009

Full page $365 (5 consecutive ads or more $325/ea) Size: 9.75" w x 16" h

1/2 Page $210 (5 consecutive ads or more $195/ea.) Sizes: Horizontal=9.75" w x 7.875" h or Vertical=4.75" w x 15.5" h

3/8 Page $172 (5 consecutive ads or more $154/ea.) Sizes: Horizontal= 9.75" w x 5.875" h or Vertical=7.25" w x 7.875" h

1/4 Page Page $125 (5 consecutive ads or more $110/ea.) Sizes: Horizontal= 9.75" w x 3.9375" h or Vertical=4.75" w x 7.875" h

1/8 Page $70 (5 consecutive ads or more $62/ea.) Sizes: Horizontal=4.75" w x 3.875" h or Vertical=2.25 w x 7.875" h or Banner Horizontal = 9.75”w x 1.937” h

1 (column) x 4 or 2 (column) x 2 $50 (5 consecutive ads or more $45/ea.) On Directory Page $60 (5 consecutive ads or more $55/ea.) Sizes: 1x4=2.3125" w x 4" h or 2x2=4.812" w x 2" h

1 (column) x 2 $32 (5 consecutive ads or more $28/ea.) On Directory Page = $40 (5 consecutive ads or more $35/ea.) Size: 2.3125" w x 2" h

Classified Ads = 25 words or less = $25, 26-35 words = $30, 36-45 words=$35, etc.

Display Classified = $30/column inch (1.5" w x X" height) CLASSIFIEDS ALSO APPEAR ON OUR WEBSITE

Display ad space deadline is Friday after previous publication at 4 p.m.

Display ad copy deadline is Wednesday of the week previous to publication at 4 p.m.

Classified deadline is Thursday of the week previous to publication at noon.

PRODUCTION CHARGES:

Layout & computer time $30 per hour; $12 per photo, logo or grayscale art. One-time set-up fee charged for new ads based on size. All display accounts are due and payable within 30 days. Interest charges will be applied to past due balances at the rate of 1.5% per month. All new advertisers (or change of ownership) are required to prepay advertising until credit with the newspaper has been established. Payment must be by check or cash—credit cards are not accepted. Classified ads must be prepaid. There is a 25% extra charge on all rates for specific page placement. Spot color, ad $75 to rate. Full color, ad $250 to rate.

TECHNICAL DETAILS:

Ad files may be submitted on floppy disk, on CD or by e-mail to . Please be sure to include a phone number in case of problems. We can receive files in the following formats: PDF and Photoshop (jpg or tif). In order to insure accuracy, all ad copy must be typed or printed, and will not be accepted verbally. Ad copy submitted after deadline may be subject to a $25 late charge.

Photos and grayscale art require a 85 lpi half-tone screen in order to reproduce appropriately in the newspaper. Ads containing unscreened photos or grayscale art are not camera-ready. Also note that text created in Photoshop may not reproduce well. Photos and grayscale art need to be submitted as separate jpg or tif files, and will have to be re-inserted into the text portion of the ad at the rates quoted above. Ads requiring special fonts must be submitted as PDF.

GUIDELINES:

The Messenger requires all persons submitting material, both advertising and editorial, to clear any applicable copyrights before submission and we reserve the right to refuse any ad.

CONTACT US:

For ad reservations call Mary Colvig-Rhodes at 310/455-8747, 9 a.m. to 3 p.m.
For technical assistance in submitting an ad, call 310/455-1303 1 p. m. to 5 p.m. during production weeks, or e-mail